Meet the Team
The Creation of Storytelling Connects®
Storytelling Connects® was created by Simon Williams and Kate Howland from the University of Sussex and Alison Ward from the University of Northampton, brought together by a shared belief in the power of storytelling to build connection, confidence and community.
The idea grew from a simple observation: stories have an incredible ability to bridge generations, spark memory, unlock imagination and create moments of genuine human connection, whatever our age or ability. Through their work, Simon, Kate and Alison have both seen how storytelling, when gently facilitated, can be accessible to everyone, including people living with dementia or other cognitive changes.
They wanted to create something practical, playful and easy to use, a picture-based storytelling card game that removes pressure and invites participation. The cards offer prompts rather than instructions, encouraging imagination, reminiscence, shared laughter and meaningful conversation. There’s no right or wrong way to respond, just an open invitation to explore where the story might lead.
From care homes to community groups, from intergenerational sessions to playful storytelling with young children, Storytelling Connects® was designed to be flexible and inclusive. At its heart is a simple intention: to help people feel heard, valued and connected through the stories they share.
This project was made possible through finding from the UKRI Zinc Catalyst Awards.
Developing the project
The continued development of Storytelling Connects® has been made possible through the support of Tracey Redwood and Karen Graves at the University of Northampton.
With funding provided by the University of Northampton, the project has been able to grow in both depth and reach. This support has enabled the expansion and diversification of the image set, ensuring the cards reflect a broader range of cultures, experiences and perspectives. Creating images that feel inclusive and relatable has been a vital part of strengthening the game’s ability to spark meaningful stories across different communities.
The funding has also supported the testing and development of the game itself. Through piloting sessions and structured feedback, the team has explored how the cards work in practice, refining gameplay, understanding their impact, and assessing how effectively they encourage participation, creativity and connection.
This collaborative approach has helped ensure that Storytelling Connects® is not only engaging and enjoyable, but thoughtfully developed and responsive to the people and groups it is designed to support.
Part of our story
The development of Storytelling Connects® has been supported by the following organisations. Our thanks to the staff, members, clients and patients who have helped us to test and hone our card game and who have been part of our story to develop the card game.
